Rory Sutherland om bland annat praxeology

In order to explain his idea of successful marketing to his audience, Rory Sutherland uses the weapon of irony: Why spend millions of dollars on tracks for high-velocity trains from Paris to London, when you could spend half of the money employing top supermodels to walk up and down the trains throughout the journey? It would cost less, and people would actually request that the train slow down (source)

Och en till liten video om varför diamanter har den betydelsen det har när det är en gåva från en man till en kvinna.


UPPDATERING: mer av Sutherland

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